CodeX : Energy Drinks Market Analysis
Understanding consumer preferences and market trends for energy drinks.
Demographic Insights
- 60% of the consumers are male.
- 50% of respondents are between 19-30 years, increasing to 70% if we include 15-30 years.
- Online Ads are the most effective marketing channel, reaching 3,373 respondents.
Consumer Preferences
- Caffeine is the top preferred ingredient, followed by vitamins.
- Compact & Portable Cans are in high demand, followed by innovative bottle designs.
Competition Analysis
- Cola Coka leads the market, followed by Bepsi.
- Brand reputation is the primary reason for brand preference.
Marketing Channels & Brand Awareness
- Online Ads are the most effective marketing channel.
- The Overall brand rating is 3.3 out of 5.
- Focus on cities with high neutral/negative responses.
Purchase Behavior
- Supermarkets are the preferred purchase location.
- Common consumption scenarios: Sports/exercise, studying, working late.
- 43% prefer a price range between 50-99.
Product Development
- Areas to improve: Availability, health concerns, limited edition packaging, and natural ingredients.
Project Report - Image Gallery
Recommendations for CodeX
- Price Strategy: 50-99 in metro cities, up to 150 in others.
- Marketing Campaigns: Social media ads, influencer marketing, e-commerce ads, supermarket displays, and event participation.
- Brand Ambassadors: Virat Kohli, Neeraj Chopra, MS Dhoni.
- Target Audience: 15-30 years age group.